Don’t have all the answers.

If Henry Ford listened to exactly what people told him, he would have bred a faster horse.

Observe user’s actions, they speak louder than words.

If Columbus took direction from those who had all the answers, he would have sailed east.

Have conviction in the pursuit of the answer.

If the Wright brothers started by jumping off a cliff, they would have never gotten off the ground.

Start small, fail fast, learn quickly.

If Pfizer were committed to chest pain, Viagra would just be a heart pill with an awkward side effect.

Look for the happy accident.

We don’t have all the answers.

We go out there and find the answer.

We remain unabashedly curious.

We pursue the possibilities.

We take risks.

We investigate the unknown.

It’s what makes us TANK.